Trends of 1940

Discover what was popular and trending in 1940

Popular Baby Names
James & Mary

Most Popular Names

Top boys name: James, Top girls name: Mary

Mid-20th century U.S. naming trends with Mary, Linda, and Michael dominating

Most Popular Book
Native Son

by Richard Wright

Classic or influential work of mid-20th century literature

Popular Gadget
Jeep

Military utility vehicle debuts

Mid-century breakthroughs shaping modern life

Most Popular Movie
Fantasia

by Walt Disney

Mid-20th century influential or top-grossing film

US President
Franklin D. Roosevelt

Democrat Party

New Deal programs, WWII leadership, only 4-term president

Most Popular Song
In the Mood

by Glenn Miller

Pre-Hot 100 era; top-selling single of the year

Dow Jones Close
$131.13

Year-End Close

-13% from previous year

New Deal & WWII period

Most Popular Toy
Red Ryder BB Gun

Popularized by 'A Christmas Story', iconic toy rifle